Rumors are once again flying that Google is creating a web browser. Google has recently hired several Firefox programmers, including their former lead engineer, Ben Goodger, profiled in this month's Wired. Hiring Firefox's lead engineer seems to be a rather large giveaway that Google has its sights set on Explorer. So here's the question: for those of us who have acquired a taste for Firefox, will we jump ship to Google when the time comes? I certainly will mutiny if the product is as good as we've come to expect with Google. Brand loyalty is dead.
I think this article by Jack Shafer is very intelligent. It always takes us a few years to temper our revolutionary hopes for new tech (not to underestimate the revolutionary character of this blog, of course). But these things never seem to change the nature of the medium much, just the speed. Guess I will have to wait a while to enjoy pure being without physicality. Damn you science fiction!
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3 comments:
Brand loyalty is dead, that is, except for when it comes to Google.
That was weird. I just read Shafer's column and found Wheat Thin's commentary of it at the end ("Veggie Potluck: I think this article by Jack Shafer is very intelligent"). I'm looking at myself looking at a mirror at myself looking at a mirror at...
Which is rather what I think of the blog revolution. Will it become so bottom-heavy and porous and reflexively self-absorbed that we will feel relief years from now should it slip Leonardo-like from the Titanic to the briny depths (at which point I wanted to cheer lustily)? There is something to be said for discriminating filters such as publishing houses and editors.
Anyway, WT, this could be as close to pure being as you will ever come.
Yeah, big shout-out to Wheat Thin for straight whoring out this site for a mention on Slate.
But no shout-out for commenting first on your own post. Poor form, blogger, poor form.
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